Insight for Corporate Arts, Entertainment & Culture

Insight offers a broad range of specialised public relations and communication services to arts, entertainment and cultural organisations.

Traditionally the arts, entertainment and cultural sectors have relied on publicity and advertising to generate awareness of products and services to engage patrons. However, the use of public relations as a critical tool in brand management and business development has to date been largely overlooked.

At Insight we believe there is much more to 'getting bums on seats' or selling tickets than utilising publicity and advertising alone. We believe through enhancing and building an organisation's brand across multiple target markets through the application of public relations is critical to strategic business development and customer loyalty.

Through strategic public relations management designed to maximise brand awareness across the wider community and throughout various business sectors, Insight can work with you to maximise your marketing reach, engage your target audience and increase your market share.

With Insight comes flexibility. Whether it's managing your everyday communication requirements, taking care of business with corporate partners, preparing grant submissions or managing unique events or media campaigns, we can tailor our services to suit your needs.

• Public Relations
• Campaign development & management
• Writing and distribution of media kits
• Writing and submission of by-line articles
• Media management for corporate events
• Media launch events
• Crisis communication

• Communication Audit
• Conduct needs analysis
• Deliver report & recommendation

• Branding
• Develop key messages
• Brand development & management
• Produce brand guidelines
• Re-branding campaign management

• Writing
• Promotional materials
• Direct mail promotions
• Annual Reports
• Advertising briefs
• Brochures
• Website briefs & content
• E-newsletters
• Award submissions
• Funding submissions
• Sponsorship proposals
• Speeches

• Funding Submissions
• Research, write & present funding submissions to appropriate funding bodies
• Prepare sponsorship programs
• Write proposals
• Manage corporate partnerships

• Special Events
• Concept development
• Collateral design & production
• Event sponsorship
• Media management
• Entertainment
• Event management

• Advertising
• Campaign management
• Ad design briefs – print, radio, television
• Liaise with clients and ad agency to coordinate ad production & distribution
• Publicity & Promotions
• Campaign concept development & management
• Media management
• Creation of promotion opportunities

• Graphic Design
• Logo, letterhead, business cards, corporate folders
• Promotional flyers & posters
• Brochures
• Annual Reports
• Direct mail campaign documents
• Website content
• E-newsletters

• Website Development
• Project management
• Design & production
• Content management

• Online Marketing
• E-newsletters
• Event guide listings
• Banner ad design & positioning

• Photography
• Management of shoots & schedules
• Board of Directors & CEO portraits
• Publicity shoots
• Event photography – opening nights & special events

• Photography
• Script writing
• Management of shoot schedules & production
• Talent & location research & selection
• Editing & packaging

TOP

‘Want Insight to complement your existing marketing by developing the reputation of your brand across the wider community to achieve your business objectives?’