Insight Communications

New Insight in Public Relations for Cultural and Community Development

Insight Communications, a boutique public relations consultancy specialising in communication management for niche markets including the not-for-profit, arts and entertainment, special events and corporate social responsibility sectors, was launched in Sydney today by mother-daughter team, Clare and Alice Collins.

“We’ve brought together a team of highly skilled professionals with a collective skill base in public relations, marketing, publicity, promotions, fundraising, grant submissions, sponsorship and event management across these four sectors. Clients can be confident that Insight provides professional services in line with their core business objectives on time and on budget,” said Insight’s Managing Director, Clare Collins.

“While there are many specialist communication agencies attending to the needs of each of these groups individually, few specialise in offering public relations excellence to all groups which collectively embody cultural and community development in Australia,” Clare said.

Insight identifies an organisation’s point of difference to create and manage strategic communication campaigns that increase visibility through media, promotions, marketing and special events, enabling clients to strategically manage multiple communication streams to fulfil business objectives.

In the not-for-profit sector there are many organisations that would like to be strategic in their communication but lack direction or an understanding of its capabilities and how it can impact on revenue streams. Often, they are simply without in-house expertise due to budget constraints. However, with the launch of Insight, strategic communications expertise is now accessible to not-for-profits irrespective of budget.

For the arts and entertainment sector Insight specialises in generating public recognition of the entertainment industry’s contributions to culture, community and the economy, enhancing the public perception of the industry extending the reach of existing publicity and ad campaigns surrounding the industry’s products and services.

Special events for all these groups is the third core business stream that Insight specialises in, providing a breadth of communication and event services including media launches, fundraising dinners, charity previews, film and theatre premieres, exhibition openings and community events.

Insight‘s services for the corporate sector extends the theme of community and cultural development and is heavily influenced toward creating partnerships with community organisations. Insight is focused on ‘connecting corporates to communities’ through designing and managing strategic corporate social responsibility (CSR) programs to create win-win partnerships.

Clare and Alice Collins share a passion for the community, the arts and entertainment and special event sectors. In addition to their wealth of experience across these industries, both attained their qualifications from the University of Technology, Sydney – Clare in Public Relations and Alice in Communications (Media, Arts and Production).

“Through Insight there is now new potential for the arts and entertainment, not-for-profit and corporate sectors to impact significantly on their reputations and contributions to our community,” said Clare.

“Our skills and depth of experience across this rare combination of areas support a synergy which is positive and creative as well as grounded in the realities of a challenging environment,” she said.

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