Insight Communications

Posted: 17 April 2010

Insight Finalist in Public Relations Industry Awards for Excellence!

Insight Communications is delighted to announce their 2010 Ovarian Cancer Awareness Month ‘11th Hour Campaign’, along with our pro-bono campaign ‘A Gift Like Nun Other’ which raised awareness of the plight of the ALMA Nuns in Timor-Leste, are both finalists in the Public Relations Institute of Australia’s industry Awards for Excellence 2010.

Posted: 1 April 2010

Unique Insight Helps The Big Issue Gain $1.2million To Help Australia’s Homeless & Disadvantaged Women

In 2007, The Big Issue Australia began the development of the Women’s Subscription Enterprise, a model which would effectively offer homeless and marginalised women employment and pathway opportunities to lead to financial independence and ultimately allow them to change their lives and control their futures.

With a start-up budget exceeding $1Million, when the Big Issue applied to the Federal Government for seed funding, their submission was unsuccessful. It was clear they needed to establish confidence in the model and demonstrate that it was sustainable beyond the start-up phase and deliver increased subscription sales over the long-term.

To achieve this, The Big Issue retained Insight Communications. In applying a creative yet practical approach that could be rolled out using The Big Issue’s internal resources, Insight delivered a detailed overarching national communications and marketing strategy that identified target markets and determined unique marketing and communication opportunities.

In December 2009, The Big Issue incorporated this detailed communication strategy into their submission and once again applied for funding to establish their unique women’s social enterprise. On 25 March 2010, Mark Arbib, the Minister for Employment Participation and Senator Stephen Fielding announced that The Big Issue would receive a grant of $1.2Million enabling the establishment of The Women’s Subscription Enterprise. Insight Communications is proud to have played a significant role in delivering this outcome.

Posted: 5 March 2010

Insightful 11th Hour Campaign Informs Australia About Ovarian Cancer

With as little as two months lead-time, Insight Communications created and delivered a strategic media campaign for Ovarian Cancer Australia which focussed on generating support for Teal Ribbon Day and informing women of the symptoms of the disease that kills one Australian woman every eleven hours.

Across a four week period, our 11th Hour Campaign successfully achieved more than 600 media clips nationally including prime time television on all networks (multiple times), extensive print and radio coverage in major metropolitan, regional, suburban and community media outlets, plus numerous magazines. This figure does not include the extensive national online coverage and international online media coverage.

Although Ovarian Cancer Australia has been around for nine years, until now it was a relatively unknown organisation. Clearly the awareness created through our Insightful 11th Hour Campaign has had a major impact, and with our ongoing strategic approach, Insight will continue to increase over-all awareness of the brand, its key messages and Ovarian Cancer Australia’s valuable work in the community.

Posted: 7 December 2009

70,000 Reasons Why Having Insight Has Maximum Media Impact

In August, Insight Communications teamed up with Paul Stewart to assist in raising vital funds to purchase a car for the ALMA nuns that would help them provide critical physiotherapy and care to children with serious disabilities in impoverished Dili, Timor-Leste.

We created and strategically distributed a media kit calling on Australian’s to make a donation to help these remarkable women in their work. As a result, the Australian people responded and the flood of generosity overwhelmed us – a total of more than $AUD70,000 was raised.

In today’s Sydney Morning Herald the outcome of the media driven appeal was published by Lindsay Murdoch when Paul Steward arrived in Dili to deliver on his promise; a new vehicle and the balance from the appeal to help the Nuns continue their good work – every cent raised will help to have a major impact on young lives in Dili.

I knew most Australians would respond to the plight of the disabled children of impoverished East Timor if they only knew of their fate. Thanks to the team at Insight Communications the message of their plight and the great work of the ALMA Nuns was spread wide and far and significant funds were collected on their behalf – more than $AUD70,000. I can't thank Clare and Alice Collins enough.

Thanks is all I give them as they did the whole campaign for free because they were committed to helping these poor kids. I can't recommend Insight Communications enough as a professional team who really know how to manage media to gain maximum impact! Paul Stewart

Posted: 16 December 2009

St Vincent’s Clinic Applies Insight to Create New Website

St Vincent’s Clinic was proud to announce the launch of their new website on 15th December 2009. The website redevelopment was managed, written and coordinated by Insight Communications.

The primary reason for redevelopment of the existing website was to engage the public, scientists, doctors and patients in a concise, easy to use way enabling easy access of information while portraying a sophisticated and scientific image.

Our key design brief was to increase the human element and depict the Clinic as a serious facility for medical treatment and research and to improve the ability to provide detailed information regarding individual specialists.

Posted: 25 November 2009

Ovarian Cancer Australia Discovers Insight for Media Management During Ovarian Cancer Awareness Month In 2010

Ovarian Cancer Australia, the peak body for ovarian cancer in Australia has retained Insight Communications to take on the media management of their annual awareness and fundraising campaign – Teal Ribbon Day and Ovarian Cancer Awareness Month.

With around 1500 women diagnosed with ovarian cancer each year, and with more than 850 women who will die from the disease; Insight is proud to take on a campaign that will raise awareness of symptoms to aid in early diagnosis of a disease that currently has no reliable early detection test or screening program.

Posted: 1 November 2009

Insight Takes On A Big Issue

The Big Issue Australia retained Insight Communications to develop an overarching national communication strategy for the organisation’s newest social enterprise designed specifically to help disadvantaged women. The national communications and marketing strategy is designed to be objectives driven across both social and business streams ensuring the focus is on maintaining the mission and vision of The Big Issue Australia and campaign deliverables are achieved.

The strategy incorporates three key communication streams including marketing, public relations and engagement of community groups.

Each stream has been segmented to ensure maximum reach of messaging to deliver the call to action. The goals, objectives, target markets and publics are shared across the marketing and public relations strategies with a variation in target publics within the recruitment strategy.

The campaign due to be rolled out in 2010, will be strategic, utilising differential, integrated, interactive business-to-business marketing practices, supplemented by a push strategy that promotes the unique service via suppliers delivered direct to the target market.

Posted: 1 October 2009

Touched by Olivia Foundation Has Insight In Media Management For the opening of ‘Livvi’s Place’ - Australia’s First Truly All Abilities Playground

Insight Communications is proud to be the communication partner of Touched by Olivia Foundation in particular for the opening of ‘Livvi’s Place’ – Australia’s first playground designed specifically for children of all abilities and people of all ages.

The magic of Livvi’s Place is best expressed by the families of children with disabilities who are already aware of the difference that Livvi's Place will mean for them, including Sandra Casinader who is the mother of two children with autism.

When I saw the playground, I actually started crying because every single thing that makes it so difficult for us and many of my friends in a similar situation to use a "typical" playground has been so completely addressed; the attention to detail is astounding.
Mrs Casinader

Posted: 17 July 2009

Insight Sets New Benchmark With 432% Increase On Media Coverage

Insight Communications was appointed to manage the 2009 65 Roses Day Campaign for Cystic Fibrosis Australia. Insight gained 432.5% more coverage for Cystic Fibrosis Australia’s (CFA) 2009 65 Roses Day campaign than that of 2008. Insight achieved the most successful 65 Roses Day media campaign to date. 65 Roses Day is CFA’s primary national, annual campaign to generate awareness of the illness, raise vital funds to help people living with cystic fibrosis, and fund critical research projects in the quest to find a cure.

Insight stories were picked up across all media streams in every capital city and across multiple rural and regional areas providing more than 17 million opportunities to be seen and heard throughout Australia.

This campaign generated 346 media clips over a six week period with 99% mentioning the key messages and partners. In contrast, 2008 reported a total of 80 publicity pieces for the entire campaign. The 2009 campaign garnered 92 clips alone on 65 Roses Day (29-May) more than the entire coverage achieved during the 2008 campaign.

The highlights of our media coverage included The Age (page 3), The Daily Telegraph (cover story - Health Lift-Out), 2 hr special on 3AW and ABC1 News (Sydney, Hobart, Brisbane, Perth) and Lateline (Sydney).

Posted: 16 July 2009

New Insight for an Impossible Blonde

Internationally acclaimed blonde divas from stage, screen and record charts reclaim the spotlight in IMPOSSIBLE BLONDE - Snapshots Of Blonde Divas Over The Decades – a one-woman cabaret show created by leading Australian musical theatre and comedy star Katrina Retallick, and acclaimed writer James Millar by using a little ‘Insight’.

Insight has been retained to generate publicity for this one-night-only performance which was part of Trevor Ashley’s acclaimed Showqueen Sundays on August 2 at The Supper Club, Taylor Square. This show was previously performed in 2006 at Statement Lounge.

IMPOSSIBLE BLONDE brings to life the extraordinary lives of seven inspiring and renowned blonde icons – Marlene Dietrich, Marilyn Monroe, Peggy Lee, Doris Day, Petula Clark, Dusty Springfield and Julie Andrews. Songs featured include ‘Falling In Love Again’, ‘Diamonds Are A Girls Best Friend’, ‘Bye Bye Baby’, ‘Fever’, ‘Downtown’, ‘Son Of A Preacher Man’, ‘You Don’t Have to Say You Love Me’ ‘Secret Love’, ‘The Sound Of Music’, ‘A Spoon Full Of Sugar’ and ‘Quiet Please, There’s A Lady On Stage’.

Posted: 27 February 2009

Prince of Wales Hospital Foundation Employs Insight for Fundraising Success

Insight has been appointed by the Prince of Wales Hospital Foundation (POWHF) to manage key public relations activities and create a special event that will increase brand awareness underpinning the organisation's fundraising activities.

A relatively young organisation, POWHF charter is to generate income to support a variety of healthcare services and research projects conducted at the Hospital. In 2009 POWHF has gone from strength-to-strength in gaining support from a number of significant donors and through critical partnerships such as Dry July.

The next developmental step for the Foundation was to generate awareness of the Foundations charter and build on existing partners and donors to increase revenue that would support multiple projects at the Hospital.

Insight’s priorities will begin with the NSW media launch of Dry July and concept development of an innovative annual fundraising event which will be rolled out in 2010.

Posted: 26 February 2009

National Parks and Wildlife Benefit from Insightful Approach

The Foundation for National Parks & Wildlife exists to help save the environment. Their vision is to be Australia's foremost philanthropic partner for national parks. Their mission is to care for Australia's native plants, animals and cultural heritage through environmental education and conservation projects.

Insight received an e-newsletter from the Foundation for National Parks & Wildlife seeking donations to help fund care for koalas and other native wildlife injured during the tragic Victorian bushfires. At the same time, Sam the Koala was making headlines around the world. Insight identified this opportunity to generate income to help fund treatment for injured wildlife through the use of media coverage to support the appeal and offered our services to create, pitch and distribute a media release ‘Sam The Koala is Not Alone’.

This media release generated immediate financial gain, but more importantly brought the work of the Foundation for National Parks & Wildlife to the attention of an international corporate giant. This introduction initiated a partnership that would establish funding of two major environmental regeneration programs in NSW and QLD to the tune of $70k.

Posted: 12 February 2009

St Vincent’s Clinic Website to Benefit from Creative Insight

Insight Communications has been retained to manage the creative redevelopment of the St Vincent’s Clinic Website.

The current website was developed in 1998. At the time it was considered state-of-the-art. However, with the ongoing progression of technology our client requested redevelopment of the look and feel and the useability of the website as well as a re-work of the content.

In the creative process, Insight will bring the website to life to reflect the people working within the clinic walls and the day-to-day functions of a world leading healthcare clinic and make it more relevant to the organisation.

St Vincent's Clinic is a multi-disciplinary Clinic of excellence, providing a comprehensive range of investigative, diagnostic and therapeutic services for patients referred for health care.

Operating in accordance with the Philosophy of the Sisters of Charity Health Service, all at St Vincent's Clinic are committed to providing patient care of the highest standard and to the pursuit of professional excellence.

Posted: 1 February 2009

New Insight for Cystic Fibrosis Australia’s 65 Roses Day

Insight Communications has been retained to breathe new life into 65 Roses Day for Cystic Fibrosis Australia.

65 Roses Day is Cystic Fibrosis Australia’s primary annual awareness and fundraising campaign that helps people living with the condition and funds critical research projects through the Cystic Fibrosis Research Trust. In 2009, 65 Roses Day will be held on Friday 29 May.

Insight will create a strategic media campaign to leverage the organisation’s existing fundraising activities and partnerships. The 2009 strategy and campaign will include developing ambassadorship opportunities and generating media opportunities for major metropolitan, suburban and regional media from mid-April and throughout the month of May in the lead up to 65 Roses Day.

The funds raised through the sale of 65 Roses Day products and donations will fund assist cystic fibrosis families and important research to improve treatments and bring researchers one step closer toward finding a cure for this debilitating and life threatening disorder.

Posted: 10 October 2008

Generation WhY Gets Publicity Insight for Unique Performance

Your Management and internationally acclaimed performer Hayden Tee appoint Insight to manage and generate publicity for a unique live album recording called ‘Generation whY?’.

Generation whY? the album will be recorded during two live performance recordings at Trackdown Recording Studios, Sydney on Saturday 28 February 2009.

This album recording will explore the influences on the M-TV era Generation Y and question their societal impact by presenting historic events visually and acoustically during an examination of Hayden Tee’s personal experiences leading up to his ‘Saturn’s Return’.

Posted: 20 June 2008

Showbiz Gains Insight into Corporate Public Relations

Today, Insight entered the world of Showbiz International, shining the spotlight on the quality products, services and the many innovative partnerships of Australia’s leading entertainment package provider.

Showbiz International is Australia’s leading premium, specialty ticketing and entertainment package provider. Showbiz is the market leader in specialised marketing services to the wholesale and retail travel markets. Over 20 years Showbiz has developed strong affiliations with the major Australian tourism bodies.

As the leading provider of entertainment for loyalty programs Showbiz have developed strong relationships with leading corporations including QANTAS, Lexus, Bigpond, NRMA, and Webjet. They have successfully packaged many major productions and concerts around Australia and New Zealand including Wicked, The Rocky Horror Show, Billy Elliot, Priscilla, The WHO, Cold Play, Billy Joel & Sting.

Posted: June 2008

Insight Communications Launched -
New Insight in Public Relations for Cultural and Community Development

Insight Communications, a boutique public relations consultancy specialising in communication management for niche markets including the not-for-profit, arts and entertainment, health and research, special events and corporate social responsibility sectors, was launched in Sydney today by mother-daughter team, Clare and Alice Collins.

“We’ve brought together a team of highly skilled professionals with a collective skill base in public relations, marketing, publicity, promotions, fundraising, grant submissions, sponsorship and event management across these four sectors. Clients can be confident that Insight provides professional services in line with their core business objectives on time and on budget,” said Insight’s Managing Director, Clare Collins.

“While there are many specialist communication agencies attending to the needs of each of these groups individually, few specialise in offering public relations excellence to all groups which collectively embody cultural and community development in Australia,” Clare said.

Insight identifies an organisation’s point of difference to create and manage strategic communication campaigns that increase visibility through media, promotions, marketing and special events, enabling clients to strategically manage multiple communication streams to fulfil business objectives.

In the not-for-profit sector there are many organisations that would like to be strategic in their communication but lack direction or an understanding of its capabilities and how it can impact on revenue streams. Often, they are simply without in-house expertise due to budget constraints. However, with the launch of Insight, strategic communications expertise is now accessible to not-for-profits irrespective of budget.

For the arts and entertainment sector Insight specialises in generating public recognition of the entertainment industry’s contributions to culture, community and the economy, enhancing the public perception of the industry extending the reach of existing publicity and ad campaigns surrounding the industry’s products and services.

Special events for all these groups is the third core business stream that Insight specialises in, providing a breadth of communication and event services including media launches, fundraising dinners, charity previews, film and theatre premieres, exhibition openings and community events.

Insight‘s services for the corporate sector extends the theme of community and cultural development and is heavily influenced toward creating partnerships with community organisations. Insight is focused on ‘connecting corporates to communities’ through designing and managing strategic corporate social responsibility (CSR) programs to create win-win partnerships.

Clare and Alice Collins share a passion for the community, the arts and entertainment and special event sectors. In addition to their wealth of experience across these industries, both attained their qualifications from the University of Technology, Sydney – Clare in Public Relations and Alice in Communications (Media, Arts and Production).

“Through Insight there is now new potential for the arts and entertainment, not-for-profit and corporate sectors to impact significantly on their reputations and contributions to our community,” said Clare.

“Our skills and depth of experience across this rare combination of areas support a synergy which is positive and creative as well as grounded in the realities of a challenging environment,” she said.

‘Looking for Insight to increase brand awareness?’