Alice & Clare Collins
We provide a full and unique range of strategic public relations, event and communication management services.
We specialise in communication excellence, campaign and event management for the not-for-profit, arts and entertainment, health and research, special events and corporate social responsibility sectors throughout Australia.
Our Mission is to provide unparalleled communication excellence to community, arts and entertainment, special event and corporate sectors (CSR) enhancing brand awareness, and improving business outcomes to increase market share by engaging the target publics of our clients within the communities in which they operate.
Our Vision is to be the leaders in delivering excellence in public relations solutions for our valued clients.
Our Values - Insight believes that integrity is the foundation of all strategic communication, empowering us to enhance our clients' name in the community through the delivery of strategic, innovative communication solutions. We are driven by our genuine passion for creating valuable, harmonious partnerships for clients that deliver tangible results and contribute toward fulfilling their mission.
We are committed to providing personalised customer service, ethical practice and to delivering excellence in communication management, on time and on budget.
We apply strategic communications management to identify our client's point of difference and create awareness opportunities to increase visibility.
Utilising multiple communication streams including media, promotions, marketing, advertising, digital, graphic design and special events, along with strategic partnership engagement, fundraising initiatives, ambassadorships and website development, Insight services develop relationships which connect clients with their target audience and influence behavioural change to improve critical business outcomes.
The Sydney Opera House – Historic lighting of the sails in Blue dedicated to the lives touched by asbestos-related-diseases.
Insight Doubly Awarded at the NSW 2012 PRIA State Awards for Excellence with Ovarian Cancer Ambassador Jean Kittson
Dear Clare and Alice,
Thank you so much for the brilliant job you did for the Ovarian Cancer Awareness Campaign.
As Ambassador for the Awareness Month I can't thank you enough for the care and consideration with which you organised my responsibilities.
I have done a number of campaigns for different organisations but I have never experienced such considerate and comprehensive support.
Also, your absolute professionalism in handling the media and myself so impeccably. And your attention to every detail… It's the small things that really count when getting such an important and often emotional message across, particularly when you are also often relying on the good will of volunteers.
You always made sure everyone was properly thanked and that their contribution was of value and appreciated.
You are awesome!
Ovarian Cancer Australia engaged Insight Communications to manage our 2010 and 2011 Ovarian Cancer Awareness Month campaigns to raise awareness of the symptoms of ovarian cancer and build the profile of our organisation.
Insight's unfailing energy and enthusiasm for the cause is reflected in the unprecedented results they achieved in both campaigns including national and regional television, major metropolitan and regional press, national radio and substantial coverage in national and trade magazines.
Building on their multi-award winning 11th Hour Campaign (2010) that increased media coverage by more than 2500%, in 2011, even when faced with consecutive national natural disasters, the coverage Insight achieved was once again a reflection of their hard work and dedication exceeding expectations with a substantial increase in media coverage on the 2010 results.
In addition to managing our media campaigns, Insight provided strategic communication advice and expertise across all mediums including online and developed our new national fundraising initiatives "Touch of Teal" and "Afternoon Teal" events, which have become very successful.
Insight's expertise was also integral in bringing on board a significant number of celebrity and community ambassadors as well as developing partnerships with corporate and community groups in every state and territory enabling Ovarian Cancer Australia to develop relationships that we hope will deliver long-term benefits to our organisation.
Additionally, Insight's creative concepts were not only limited to securing media coverage and business development through partnerships and fundraising initiatives. They expertly managed multiple national events including the national Australia Day health announcement held in every state and territory and the history making lighting of the Sydney Opera House teal, which was a significant logistical undertaking, and which they managed with creativity, style and professionalism.
In just 14 months, Insight played a significant role in building Ovarian Cancer Australia's national profile while attracting community, corporate and media interest and support for awareness of ovarian cancer, nationally.
Chair, Ovarian Cancer Australia
I worked with Alice at Insight Communications on the Woman's Day Teal Issue in February 2011, to raise awareness of Ovarian Cancer. The issue was a huge success, largely because of the great case-studies and help that Alice was able to provide. Her understanding of what Woman's Day readers are interested in was exceptional, and her warm communication with all the women involved meant they felt happy and comfortable talking to our journalists. She was an absolute pleasure to work with.
Real Life Editor, Woman's Day
Bravehearts undertake a national child sexual assault awareness campaign every year called White Balloon Day. The incredible importance of this campaign was not lost on the incredible Insight duo of Clare and Alice. Despite last minute notice and the lack of funds they delivered the most successful campaign to date. I am more than happy to recommend Insight to anyone who respects hard work, innovation, integrity, passion, dedication and professionalism all woven into a successful outcome - what an effort. Thanks girls – you are amazing!
Founder and Executive Director, Bravehearts Inc
Insight combined professionalism with a wonderfully friendly approach. Insight's understanding of, and interest in, the health matters with which we were dealing, was impressive and their management of the media events in which I was involved was seamless and included an understanding of participant's needs. It was a pleasure to work with Insight on a national health awareness campaign.
Natasha Stott Despoja
Ovarian Cancer Awareness Month 2011
I've been dealing with Insight Communications for about 10 years and they're a highly professional outfit. Not only do they run a successful public relations and communications business, they also have a strong interest in community service.
'Insight' has led the way in fundraising efforts for Bethany and Leanne Mills – two little sisters with some big medical problems. The girls are kept alive by batteries and travel to the other side of the world for treatment.
'Insight' has helped raise hundreds of thousands of dollars for the Mills family through various media campaigns. Without them, Bethany and Leanna may not be alive today.
Channel 9 / Radio 2GB
In partnership with the asbestos Education Committee (AEC), the Asbestos Diseases Research Institute (ADRI) successfully launched this week the 'Think Smart, Think Safe, Think asbestosawareness.com.au – it's not worth the risk!' campaign designed and orchestrated by Insight Communications. This campaign urges homeowners, handymen and renovators to learn about the dangers of, and working with, asbestos.
The success of the Insight Communications campaign is reflected in the uptake by local councils, the substantial national TV, radio and print media attention and the informative and user friendly website, asbestosawareness.com.au. We very much hope that increased awareness will eventually result in the translation of a reduction of the incidence of asbestos-related diseases. I would personally like to thank Clare and Alice Collins at Insight Communications for all their hard work and congratulate them on the very successful campaign, especially given the extremely short timeline.
Professor Nico van Zandwijk
Director, Asbestos Diseases Research Institute