What We Do

STRATEGIC COMMUNICATION MANAGEMENT
CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT
FUNDRAISING FOR NOT-FOR-PROFITS
MARKETING CAMPAIGN MANAGEMENT
VISUAL COMMUNICATION

Insight gives our clients the edge on their competitors through delivering strategic public relations and communication management.

Insight has flexibility. There are no hard and fast rules. We can complement your team or manage all your communication needs, dependant on your requirements.

Insight utilises multiple communication streams including media, marketing, promotions, collateral and special events.

Insight identifies an organisation's point of difference and creates awareness opportunities that increase visibility and market share.

Insight creates and manages strategic communication campaigns that engage community and stakeholders.

Insight connects our clients to their target audience in a way that improves critical business outcomes for all stakeholders including directors, employees, shareholders, the environment and the communities in which they operate.

‘Looking for Insight into effective communication management that’s delivered on time and on budget?’

TO TOP

STRATEGIC COMMUNICATION MANAGEMENT

Public Relations Management

Our experienced writers & editors can manage all your public relations requirements. Insight delivers:

• Media management: from day-to-day activities, to strategic campaign development & management, copywriting & distribution of media kits, media launch events, & management of key messaging to manage your brand & its reputation during a crisis
• Identification of target audiences ensuring communications are delivered effectively on time & on budget

Communication Processes & Procedures

Communication management techniques are relevant to achieving objectives. Insight can:

• Develop strategic communication processes and procedures
• Create a step-by-step communications manual for ongoing reference

Brand Management

Strategic brand management is the key to successful communication with your target market. Insight can:

• Identify our client’s point of difference & set them apart from their competitors
• Develop and manage your brand
• Create brand guidelines
• Manage re-branding strategies
• Develop & deliver key messages for use across all brand materials

Copywriting & Editing

Writing & editing are among our core business services. Our expertise enables us to fulfil all our client's writing & editing needs. Insight can create:

• Marketing collateral
• Annual Reports
• Advertising & marketing briefs
• Brochures
• Website briefs & content
• Award submissions
• Sponsorship proposals
• Speeches
• Scripts - corporate video
• By-line articles
• Opinion pieces

Publicity & Promotions

Insight offers extensive experience in publicity & promotions management. We manage publicity for a few select clients in the entertainment industry as well as use publicity & promotions as additional tools to project our clients’ image. Insight’s creative management will:

• Incorporate publicity & promotions into your over-all communication strategy
• Manage unique publicity & promotion campaigns
• Develop creative concepts that offer distinctive opportunities for your brand

Internal Communication

Engaging employees to maximise staff retention and job satisfaction is essential in strategic business management. Insight provides:

• Employee recognition programs & events
• Management of internal change

Special Events

Our experience across multiple event styles is extensive. We can ensure your events deliver awareness of your brand & achieve core business objectives. Insight delivers:

• Concept development
• Collateral design & production
• Media management
• Entertainment management
• Event management

TO TOP

CORPORATE SOCIAL RESPONSIBILITY
MANAGEMENT

Getting the most out of CSR!

CSR has been recognised as one of the most relevant elements in business today. Insight helps businesses to:

• Develop CSR programs in accordance with their Mission, Vision, Values & Code of Ethics
• Manage corporate philanthropy
• Create mentoring & volunteering opportunities
• Develop partnerships that fit with the culture & core business objectives of corporates
• Conduct employee consultation to engage employees in the CSR process
• Ensure appropriate reporting of CSR programs

Relationship Management

Win-win partnerships are valuable in creating successful business practice. Insight identifies, creates & manages opportunities to develop:

• Strategic business partnerships
• Partnerships that link corporates to their communities

Cause Related Marketing

Cause related marketing can provide both the corporate & community organisation with multiple marketing & public relations opportunities. Insight delivers:

• Creative concept development
• Project management
• Partnership management

Sponsorship Management

Sponsorship should be a relationship that delivers two-way benefits to all parties. Insight develops:

• Sponsorship programs for corporates that connects them to their communities & target markets
• Relationship management for all sponsorship programs ensuring benefits to all partners

TO TOP

FUNDRAISING FOR NOT-FOR-PROFITS

Developing Fundraising Opportunities

Insight doesn’t do fundraising! However, our extensive experience in the charity & fundraising sector enables us to provide advice & guidance on how not-for-profit clients can improve their fundraising activities to increase donations & build partnerships in the corporate sector according to best practice.

Our first rule of fundraising is: ‘If people don’t know about you, they can’t support you!’ Insight will:

• Manage communication & media activity to create awareness of your brand
• Conduct a review of your brand & existing fundraising activities & resources
• Manage your fundraising collateral – direct mail, website content, online marketing, corporate video & more…
• Prepare grant submissions
• Develop sponsorship programs to attract corporate interest
• Generate sponsorship proposals
• Manage partnerships with corporate donors
• Create unique fundraising events that gain high media exposure & attract sponsors

TO TOP

MARKETING CAMPAIGN MANAGEMENT

Marketing

Marketing is critical to establishing & managing your brand. Insight can manage all your marketing needs including:

• Create & deliver strategic marketing plans
• Direct mail – write, design & produce direct mail campaigns
• Ad campaign & design management
• Online marketing – website, e-newsletters & banner advertising

Online Marketing

The online market continues to grow as an influential tool in news, marketing & advertising. Insight can reach your target audience through:

• Website content & design
• E-newsletter content, production & management
• Banner ad design & positioning
• Listings on online event guides

TO TOP

VISUAL COMMUNICATION

Photography

The old saying, ‘A picture is worth a thousand words’ is very true. Whether it’s for promotional material, ad campaigns, annual reports or online use, the images you project should tell the story of who you are & what you do. Insight uses photographers who are among the best in the business to create the perfect image for your brand. Insight delivers:

• Management of shoot schedules
• Coordination of locations, hair, & makeup
• CEO & Board of Directors portraits
• Images for brochures & annual reports
• Creative photography of events

Graphic Design

Insight design partners are the creative genius behind the Insight brand and website! They are leaders in their field enabling you to maximise your brand image. Insight will:

Managing design requirements across all components including:

• website
• promotional materials
• letterheads
• logos
• business cards
• direct ‘snail’ mail
• e-newsletters

Video Production

The corporate video is an essential communication tool in creating & managing relationships & reaching your target audience. Insight provides:

• Project management of the production
• Script writing
• Preparation of shoot schedules & production management
• Talent & location selection & management

Website Development

Online visibility is a critical element in today’s communication strategies. Insight delivers:

• Project management
• Design & production
• Content management

TOP