Testimonials

I worked with Alice at Insight Communications on the Woman's Day Teal Issue in February 2011, to raise awareness of Ovarian Cancer. The issue was a huge success, largely because of the great case-studies and help that Alice was able to provide. Her understanding of what Woman's Day readers are interested in was exceptional, and her warm communication with all the women involved meant they felt happy and comfortable talking to our journalists. She was an absolute pleasure to work with.

Katherine Chatfield
Real Life Editor
Woman's Day

Bravehearts undertake a national child sexual assault awareness campaign every year called White Balloon Day. The incredible importance of this campaign was not lost on the incredible Insight duo of Clare and Alice. Despite last minute notice and the lack of funds they delivered the most successful campaign to date. I am more than happy to recommend Insight to anyone who respects hard work, innovation, integrity, passion, dedication and professionalism all woven into a successful outcome - what an effort. Thanks girls – you are amazing!

Hetty Johnston
Founder and Executive Director
Bravehearts Inc

Insight combined professionalism with a wonderfully friendly approach. Insight's understanding of, and interest in, the health matters with which we were dealing, was impressive and their management of the media events in which I was involved was seamless and included an understanding of participant's needs. It was a pleasure to work with Insight on a national health awareness campaign.

Natasha Stott Despoja
Ovarian Cancer Awareness Month 2011

In partnership with the asbestos Education Committee (AEC), the Asbestos Diseases Research Institute (ADRI) successfully launched this week the 'Think Smart, Think Safe, Think asbestosawareness.com.au – it's not worth the risk!' campaign designed and orchestrated by Insight Communications. This campaign urges homeowners, handymen and renovators to learn about the dangers of, and working with, asbestos.

The success of the Insight Communications campaign is reflected in the uptake by local councils, the substantial national TV, radio and print media attention and the informative and user friendly website, asbestosawareness.com.au. We very much hope that increased awareness will eventually result in the translation of a reduction of the incidence of asbestos-related diseases. I would personally like to thank Clare and Alice Collins at Insight Communications for all their hard work and congratulate them on the very successful campaign, especially given the extremely short timeline.

Professor Nico van Zandwijk
Director
Asbestos Diseases Research Institute

Ovarian Cancer Australia engaged Insight Communications to manage our 2010 and 2011 Ovarian Cancer Awareness Month campaigns to raise awareness of the symptoms of ovarian cancer and build the profile of our organisation.

Insight's unfailing energy and enthusiasm for the cause is reflected in the unprecedented results they achieved in both campaigns including national and regional television, major metropolitan and regional press, national radio and substantial coverage in national and trade magazines.

Building on their multi-award winning 11th Hour Campaign (2010) that increased media coverage by more than 2500%, in 2011, even when faced with consecutive national natural disasters, the coverage Insight achieved was once again a reflection of their hard work and dedication exceeding expectations with a substantial increase in media coverage on the 2010 results.

In addition to managing our media campaigns, Insight provided strategic communication advice and expertise across all mediums including online and developed our new national fundraising initiatives "Touch of Teal" and "Afternoon Teal" events, which have become very successful.

Insight's expertise was also integral in bringing on board a significant number of celebrity and community ambassadors as well as developing partnerships with corporate and community groups in every state and territory enabling Ovarian Cancer Australia to develop relationships that we hope will deliver long-term benefits to our organisation.

Additionally, Insight's creative concepts were not only limited to securing media coverage and business development through partnerships and fundraising initiatives. They expertly managed multiple national events including the national Australia Day health announcement held in every state and territory and the history making lighting of the Sydney Opera House teal, which was a significant logistical undertaking, and which they managed with creativity, style and professionalism.

In just 14 months, Insight played a significant role in building Ovarian Cancer Australia's national profile while attracting community, corporate and media interest and support for awareness of ovarian cancer, nationally.

Paula Benson
Chair
Ovarian Cancer Australia

I've been dealing with Insight Communications for about 10 years and they're a highly professional outfit. Not only do they run a successful public relations and communications business, they also have a strong interest in community service.

'Insight' has led the way in fundraising efforts for Bethany and Leanne Mills – two little sisters with some big medical problems. The girls are kept alive by batteries and travel to the other side of the world for treatment.

'Insight' has helped raise hundreds of thousands of dollars for the Mills family through various media campaigns. Without them, Bethany and Leanna may not be alive today.

Ben Fordham
Channel 9 / Radio 2GB

Dear Clare and Alice,

Thank you so much for the brilliant job you did for the Ovarian Cancer Awareness Campaign.

As Ambassador for the Awareness Month I can’t thank you enough for the care and consideration with which you organised my responsibilities.

I have done a number of campaigns for different organisations but I have never experienced such considerate and comprehensive support.

Also, your absolute professionalism in handling the media and myself so impeccably. And your attention to every detail… It’s the small things that really count when getting such an important and often emotional message across, particularly when you are also often relying on the good will of volunteers.

You always made sure everyone was properly thanked and that their contribution was of value and appreciated.

You are awesome!

Warm regards,
Jean Kittson

Insight Communications worked with Ovarian Cancer Australia on our February 2010 Awareness Month campaign to raise awareness of the symptoms of ovarian cancer and to raise the profile of our organisation. 2010 was without doubt our most successful year since we started the campaign in 2001. Clare and Alice Collins were tireless in their pursuit of media opportunities for Ovarian Cancer Australia and the enormous pile of media clips is testament to their hard work. The Insight team were constantly full of innovative and creative ideas to raise our profile and get our message out to Australian women to learn the symptoms of ovarian cancer. On a personal note Clare and Alice were a delight to work with and we look forward to an ongoing relationship with them.

Paula Benson
Chair
Ovarian Cancer Australia

I have never been more delighted to work with a PR agency, than with Insight. Insight has the unique ability of rapidly understanding the depth and heart of a brand and then translating that into original, measurable and impactful PR initiatives. To the extent that at one point, Insight acted as representatives for myself and the brand at a key media event, as I was unable to attend due to illness, and the results were seamless and wonderful. They really have become an essential extension of my team and I believe every Brand Marketing Director in Australia would benefit from spending a few hours with Insight. They have transformed my previously quite sceptical views of PR and its contribution to a marketing plan.

Carolyn Managh
Founder
Call to Greatness
Previously Marketing Director of Ninemsn and eBay UK

The Big Issue retained Insight Communications to develop a strategic communication’s campaign incorporating public relations and marketing for inclusion in a funding submission to the Australian Federal Government requesting seed funding of the Women’s Subscription Enterprise. The objective of the strategy was to demonstrate sustainability of the program. On 25 March, the Australian Government announced that The Big Issue would receive a grant for $1.2million to address a critical social need in Australia; employment opportunities for homeless and disadvantaged women.

Clare and Alice were an enthusiastic team who were not only professional about our project, but also took ownership of it as if it were their own. The detailed and personalised service we received from Insight went beyond the call of duty and the tremendous support we continue to receive from Clare and Alice has been most encouraging.

Natalie Susman
Head of Corporate Affairs
The Big Issue

St Vincent's Clinic has worked with Insight Communications for a number of years. Most recently Insight have assisted us to redevelop our website. We are delighted with the finished product and have received very positive feedback. Both Clare and Alice are enthusiastic and dedicated - and this shows in their attitude to the project and is reflected in the outcomes. St Vincent's Clinic has also worked with Insight on "Operation Lifeline" which assists with building capacity within the health services at Bairo Pite Clinic in Dili, Timor Leste as well as providing support and care for east Timorese patients undergoing treatment on the St Vincent's' Campus. We look forward to continuing our relationship with Insight Communications

Michelle Wilson
Executive Director
St Vincent’s Clinic
Sydney Campus

I knew most Australians would respond to the plight of the disabled children of impoverished East Timor if they only knew of their fate. Thanks to the team at Insight Communications the message of their plight and the great work of the ALMA Nuns was spread wide and far and significant funds were collected on their behalf – more than $AUD70,000. I can't thank Clare and Alice Collins enough.

Thanks is all I give them as they did the whole campaign for free because they were committed to helping these poor kids. I can't recommend Insight Communications enough as a professional team who really know how to manage media to gain maximum impact!

Paul Stewart (November 2009)

I developed a working relationship with Clare Collins and Insight Communications through Cystic Fibrosis Australia's 2009 65 Roses Day national campaign. It proved to be a gratifying relationship in every way. Communication, responsiveness, quality of work and overall friendliness were exceptional. I confidently suggest that Cystic Fibrosis Australia (CFA) had its most successful 65 Roses Day ever in terms of publicity. I recommended that CFA engage Insight Communications for future campaigns and I am very keen to have a continued working relationship with Clare and team. I can highly recommend Insight Communications as being a most professional team able to achieve unprecedented results.

Lyn Cox (July 2009)
Message Right
Public Relations for LJ Hooker
National Sponsor for Cystic Fibrosis Australia since 1998

We started working with Insight Communications in the early planning days of the Dry July 09 campaign and it quickly became clear to us the importance of good, deliverable PR. Insight’s suggestions, contacts and planning ensured the campaign media launch was a resounding success, thus securing numerous radio interviews for both the founders, the hospital (the NSW partner and beneficiary of funds) and our ambassadors. This was followed swiftly by numerous articles across a broad range of media. Insight also secured the Rabbitohs U21 Team as Dry July ambassadors which proved highly successful in raising funds and awareness for this and future campaigns.

Given the success of Dry July 08 and the current economic climate we were hesitant to predict the outcome for Dry July 09. With the campaign now complete we can safely say we have cemented Dry July in the health awareness and fundraising calendar with a 292% increase in participants and a 369% increase in donations for our 09 campaign – raising over $AUD1.27 million nationally.

Clare and Alice have been there at every turn offering advice and support both professionally and on a personal level. Their passion and enthusiasm for healthcare and fundraising is evident and they have the intuition to pull it all together to make a real difference!

Brett Macdonald
Executive Director and Founder
Dry July

When the bushfires in Victoria caused tremendous human tragedy and devastated wildlife and habitats, the Foundation for National Parks & Wildlife launched an e-newsletter appeal asking for funds to support the rescue and care of injured wildlife.

Insight Communications created and distributed a media release announcing the appeal for funds. Together, the e-newsletter and the awareness generated from this single media release combined to generate $30K for emergency aid and attracted an international corporation that led to the creation of a partnership valued at $70K to fund two regeneration programs in Victoria and Queensland.

It was a wonderful boon to us to have the quick and timely support from Insight to help us help the native animals injured in the bushfires.

Leonie Gale
Chief Executive Officer
Foundation for
National Parks & Wildlife

My name is Paul Stewart. In 2009 I will celebrate my 30th year as a journalist for News Limited. Throughout my career, I have worked with countless publicity and promotions people and companies in many areas for all manner of stories. I have no hesitation at all in saying Clare Collins would be up there in the top three all time best operators I have come across. She has a vast understanding of the Australian media, a great sense of what makes a news story or a cover story, is polite and prompt and always on time, passionate, enthusiastic and just a great all-rounder. Clare knows how to get the best out of a journalist without pushing them to the point where they lose interest. A recent project that I worked on with Clare would never have achieved the fantastic results it did without her involvement and I am delighted to lend my name to endorse her work as I know first hand, how good she is at what she does.

Paul Stewart
Senior Journalist
Sunday Herald Sun (Melbourne VIC)

Clare has been a tower of strength over the last several years in her support for Bairo Pite Clinic not only in fundraising but more importantly in forging connections to various groups in Australia, both medical and other. We are most grateful to have her support.

Dr Dan Murphy
Founder and Director
Bairo Pite Clinic, Timor-Leste

On each occasion I've had the pleasure of working with the girls at Insight Communications their work has been tireless and has delivered great results! Their passion and commitment to the development of their clients is unwavering, but 'Insight' doesn't go far enough to explain the aptitude of this duo. I can’t wait for the next opportunity when I’m able to collaborate with them again!

Jeremy Youett
Your Management International
Producer - Hayden Tee – Generation Why?

I have had the very good fortune of working with the Collins girls for the last decade prior to their launching Insight Communications. Their expertise, passion and scathingly brilliant ideas have always amazed me. They have nurtured and supported me through my professional adventures in Australia, Los Angeles, New York, London and Bollywood, and have tackled every project with tons of smart and a whole lotta heart."

Nicholas Brown
Actor/Singer/Screenwriter

Clare Collins has provided extraordinary support to the Australian Foundation of Peoples of Asia and the Pacific (AFAP) over the past few years. She is always on hand to assist with promotion and fundraising for Bairo Pite Clinic in East Timor and has generated huge support for the Clinic.

Clare is part of a small team totally involved with our Operation Life Line Project which brings patients from East Timor to Australia for surgery. She not only raises the funds for this project but coordinates the entire program including supporting the East Timorese patients and their carers whilst they are in Sydney. She is always a major presenter at AFAP’s Annual Community Partner Workshop and last year presented her paper on Communication Management in Fundraising which was extremely important to the 50 plus attendees at the 2008 Workshop.

Clare provides general advice, guidance and assistance in AFAP’s promotional activities and we are extremely grateful to have her support.

Christine Carberry
Financial & Systems Manager
Australian Foundation for the Peoples of Asia & the Pacific (AFAP)

Participating in the media campaign for 65 Roses was quite draining emotionally but well worth it. It felt like we were making a difference. Insight was totally professional and empathetic at the same time. Well done! Thank you for the way you went about your work. We hope you’ll be on board next year. Let’s aim even higher in 2010. You can count on our support.

Amanda, Tasmania
Parent of a child with cystic fibrosis

I’m not really sure what I expected but was very pleased with the media exposure for 65 Roses Day. I was recognised everywhere, but I am fine with that. The contact I had with Clare and her staff was fantastic. I found them to be extremely professional but able to have a fun conversation also. Having cystic fibrosis, the last thing I want is formalities. I would certainly recommend Insight.

Carolyn, Western Australia
Patient with cystic fibrosis

We would like to thank you and your team for making this experience so positive for us, the compassion and professionalism shown by Insight was exceptional!

Grant, New South Wales
Parent of a child with cystic fibrosis

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